Back in the good ol' days, starting a business was a piece of cake. It was so easy that as long as you know how to bake a cake, you can open up shop any time you wanted. As long as you were skilled in something you can open a store and people who need your goods or services will go to your shop. After establishing a following, your shop's popularity would spread throughout the town, then the city, and then you realize you're opening new branches all throughout the nation and even in other countries. That's how most success stories happened during those times.
In our day and age, just being skilled in one thing won't guarantee you success in any business. Just having a working product or adequate service won't cut it anymore. In a time when it seems everything has already been invented, thinking of something new to sell would drive you mad. Nonetheless, the entrepreneurial spirit lives on and say you came up with something new, something different. That still wouldn't be enough to ensure a profitable future. Today, marketing an image is as important as your product itself. No matter how great your invention is, it won't get any public exposure if you don't give importance marketing it correctly. 
Here are some tips on how you can market your startup business:
Use Your Network
Give free trials and prototypes of your product or service to your family, relatives, and friends. Of course, you have to hear their rave reviews or sit through their embarrassing critiques. However, you should really hear what they have to say about what you're peddling. Accept the criticisms and the blows because they are constructive. Once you work on these inadequacies, you will only improve your product, which is better than nothing at all.
Use the Internet
Once you think your product is ready to be unleashed onto the world, promote it online through different forums and social media. Have your network help in your promotions as well so it can reach more people faster. The best thing is it's free and will spread like wildfire.
Hold a Soft Launch
After building a following, reward your followers. Once you have already settled for a location and gussied it up for business, invite your followers for a taste of what will be. Once they arrive and fill the place up, people outside would now be curious on what you're offering. That is when you strike them with promotional flyers and free trials to hook them in as well.
Host a Great Launch Party
This is the time you'd bring out the big guns in order to make it a night no one will forget. After creating enough buzz online, on the street, and through your network, it's time to show them all what you're all about. Just like all awesome parties, there better be an open bar and free-flowing drinks, awesome food, and music provided by a dj or a band for everyone to enjoy. Don't forget to pretty up the place with grand opening flowers everywhere and as you cut your grand opening ribbon surrounded by everyone's cheers, go light up a fireworks display to invite good fortunes for your business' successful debut. Use your imagination and go all in because everything you have done before lead into this very moment.
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