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On July 17, everyone joins together to celebrate #WorldEmojiDay, and no one does so more enthusiastically than the brands.
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Because if there's one thing brands are, it's down with the kids.
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And what better way is there to connect with the youth of today than by speaking their language?
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Whether it's friendly advice from the local police reminding people not to take pills and pilot a space shuttle.
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Or the estate of Albert Einstein dragging the scientist into the 21st century.
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…everything looks instantly cooler in emoji.
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Broadcasters got in on the act, with ITV going all out with their photoshop skills.
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And not to be outdone, BBC Two gave its emoji artwork a little more edge.
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Meanwhile, in the US, CNN gave the world it was crying out for: A Jeb Bush emoji.
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But nothing compared to BBC One's effort to create an emoji out of Mary Berry.
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I mean who doesn't want their own emoji?
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Tropicana even took matters into its own hands and created its own "emoji".
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From job sites helping people whose dream job is to be Santa.
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To energy drinks somehow making emojis seem creepy.
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The day free from the restrictiveness of standard text got businesses feeling a little "emojional".
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Except for McDonald's, which had its attempt at emojis vandalised.
Keep on creating epic social content, brands!