How Much Did These Famous Logo Designs Cost?

Some logos go for millions, others cost peanuts. What makes a good logo?

Pepsi logo price tag: $1,000,000
The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted.

ID: 496153

Coca-Cola logo price tag: $0
The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.

ID: 496154

British Petrol (BP) logo price tag: $211,000,000
The BP logo was redesigned in 2008.

ID: 496155

Google logo price tag: $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google’s founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.

ID: 496157

London 2012 Olympics logo price tag: $625,000
The 2012 Olympics logo was designed by Wolff Ollins in 2007.
See more Olympic logos from the last 100 years here.

ID: 496160

Nike logo price tag: $35
The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact.

ID: 496161

NeXT logo price tag: $100,000
The NeXT logo was designed by Paul Rand for Steve Jobs in 1986.
See more of Paul’s work here.

ID: 496165

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