Leona Lewis has been a bit of an elusive chanteuse since parting ways with Simon Cowell's record label.
But luckily she has risen from the ashes like a phoenix and is taking her music directly to the fans.
.@LeonaLewis returns with the new album #IAm. Get it for the #GRINDR special price, NOW! http://t.co/M8AFcKztnk
Her new album I Am is ONLY available at this exclusive price through Grindr!
If you weren't aware, Grindr is the app where gay people gather to discuss what's au courant, a tradition passed down from the 16th century French salons hosted by Catherine de Vivonne.
So obviously, I wanted to see how well this exclusive Grindr marketing was working, and I went directly to the source:
Damn. Sorry, Leona.
OK. Let's see if anyone else is interested:
Hmmm... maybe this guy?
Even this guy, who's a fan, had a similar response:
But one guy appreciated the marketing:
And in the end, I found one person who was really excited:
Keep keep Grindring love, girl.
