Protestors from the Ukrainian feminist group FEMEN crashed Thursday's Nina Ricci fashion show in Paris.
They stormed the runway topless.
At first, some show attendees thought they were protesting fur.
Uh, the topless anti fur protestors running across stage at Nina Ricci got the wrong season
Man Repeller
@ManRepeller
Uh, the topless anti fur protestors running across stage at Nina Ricci got the wrong season
But they were actually protesting against what they see as the over-sexualization of fashion.
Femen topless activists crash Nina Ricci #PFW show, grab model, in protest against fashion's sexualization
AP Fashion
@AP_Fashion
Femen topless activists crash Nina Ricci #PFW show, grab model, in protest against fashion's sexualization
Security guards quickly pulled them offstage.
It was... slightly awkward.
In May, the same group rushed to the stage during a live taping of Germany's Next Top Model, where Heidi Klum was hosting.
They've also protested a lot of other things.
They posted about the whole event on Facebook.
And one of the show's models was not amused.
British model Hollie-May Saker, whose runway walk was interrupted by FEMEN's protestors, tweeted yesterday:
