The tweet was retweeted nearly 1000 times, at which point Celeb Boutique deleted it. They responded with a series of apologies, explaining it was an error made by their overseas PR agency, which apparently wasn’t aware of the situation:
But clearly, the damage had already been done:
The incident recalls a similar gaffe made by Kenneth Cole, who suggested on his Facebook page that the 2010 riots in Cairo were caused by the launch of his spring collection. Cole similarly apologized.