Implementing An Online Fundraising Plan For Beginners

In this fourth blog pertaining to Social Media Week, let’s start at the very beginning of how to actually use social media for those who are either new to the nonprofit world or unfamiliar with the basics of social media.

This week we’ve discussed the purpose and differences of Twitter and Facebook, but here are some practical ways to slowly incorporate them into your development department’s strategy for fundraising.

1) Get your website up and running – Facebook and Twitter are great ways to contact donors but if you have nowhere to lead them, it almost defeats the purpose. There are great website templates that you can find on the internet that average about $20 per month for a basic account, or you can set up a donation page on Fundly.

2) Set up Facebook and Twitter accounts – You can’t contact donors via these internet applications if you don’t have an account.

3) Set up a calendar – I live by my calendar and a to-do list. If I don’t organize my life on paper, I feel frazzled and overwhelmed.

4) Reply to your donors – Social media is a two way street; you can post all you want, but donors will comment and ask questions.

5) Expanding your online presence – Once you have Facebook, Twitter and e-mail mastered, you may want to check out LinkedIn to connect with other professionals.

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