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Shopping In Your Underwear Is The New Black

Shopping in Europe is so much more liberated than the puritanical shopping we have here in the States. All of these photos are from last week’s marketing stunt at Desigual stores in Spain and Germany.

I know, right? Now tell your friends!
Shopping In Your Underwear Is The New Black
Gavon Laessig
1.

Shoppers wearing only their underwear wait in line outside a Desigual clothing store on June 14, 2012 in Dusseldorf, Germany. The store, as a promotional event under the motto “Get undressed, we’ll dress you,” was offering the first 100 scantily-clad shoppers a free outfit of their choice.

Image by Juergen Schwarz / Getty Images
2.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
3.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
4.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
5.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
6.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
7.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
8.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
9.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
10.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
11.

Dusseldorf, Germany

Image by Juergen Schwarz / Getty Images
12.

Madrid, Spain

Image by ANDREA COMAS / Reuters
13.

Madrid, Spain

Image by ANDREA COMAS / Reuters
14.

Madrid, Spain

Image by ANDREA COMAS / Reuters
15.

Madrid, Spain

Image by ANDREA COMAS / Reuters
16.

Madrid, Spain

Image by ANDREA COMAS / Reuters
17.

Madrid, Spain

Image by ANDREA COMAS / Reuters
18.

Madrid, Spain

Image by ANDREA COMAS / Reuters
19.

Madrid, Spain

Image by ANDREA COMAS / Reuters

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