How To Create A Panic During A Breaking News Story

Highlighting the importance of every single word in a tweet. Here’s CNN’s Ali Velshi on this morning’s shooting at the Empire State Building.

1. The Original Tweet, Since Deleted

(Thanks for the screencap, @JulieWestfall.)

2. The Follow-Up Tweet After A Small Firestorm Was Created

3. And He Has Since Spent The Rest Of The Morning Apologizing And Clarifying

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