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Condom Company Sends Facebook Friend Requests From Unwanted Babies

More effective than the threat of hideous diseases is the threat of responsibility. Olla Condoms in Brazil sent friend requests to single dudes from fictional love children. A sort of scared straight viral marketing campaign to get guys to wrap it up.

Gavon Laessig is a deputy news director and front page editor for BuzzFeed News and is based in New York.
 
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