The Best “Built Ford Tough” Commercials

Drivers in Utah and across the nation love their F150, and there isn't anything that better illustrates the superiority and strength of the truck than the popular “Built Ford Tough” commercials. “Built Ford Tough” has been the slogan for the F-series for 36 years, helping define what makes these vehicles stand out against the competition. Here are some of the best of these commercials through the years.

Toby's Truck Pull

As a Dodge and a Chevy prepare for a truck pull to show which one is better, Toby Keith shows up to prove that “America's strongest truck is built Ford tough.”

More Truck Pulls

The F150 shows off its superior strength in this commercial that features the truck towing a Dodge up a steep rocky road...while carrying a Chevy strapped to its truck bed. Hauling lumber through a Utah mountain seems boring by comparison.

The Outtake

This commercial starts off with a typical message about the F150 and Ranger trucks and their superiority over the competition...but then the second take goes on a slightly different turn for the filming of a gag reel take (contains some NSFW language). And yes, it is a real video.

Bull Riders

This commercial shows just how tough the life of a professional bull rider can be...which is why they need a truck that is equally tough. This video features real-life footage of a bull-riding event.

Gorillas

It turns out not even the crazy antics of giant gorillas can destroy an F150, as this foreign “built Ford tough” commercial illustrates.

A Way of Life

This commercial shows that driving an F150 is more than just a way to get from point A to point B – it's a way of life.

Crazy 'Bout A Ford Truck

Country singer Alan Jackson shows his love for the F-series in this commercial, where he sings about how he's “crazy 'bout a Ford truck.”

Crazy Stunts

It turns out the F-series can even handle the same type of terrain covered by a monster truck...even when it's hauling a Chevy.

Kevin Johnson writes for Henry Day Ford. He is a writer for Fusion 360, an advertising agency in Utah.