DiGiorno Pizza Live-Tweeted NBC’s “The Sound Of Music” In “Unplanned Event” And It Was Amazing

The brand joined hordes of musical theater fans in reacting to the telecast starring Carrie Underwood. “You are 16, going on 17, and I assume you’d like pizza for your birthday dinner.”

1. One of the accounts tweeting during Thursday night’s “The Sound of Music Live!” was @DiGiornoPizza, the verified account for the frozen pizza brand.

2. The tweets started right on time with the East Coast broadcast, with no preamble.

3. Whoever was behind them had a knowledge of the musical’s score.

4. And a taste for writing punny pizza-related tweets during the show’s action.

NOTHING COMES FROM NOTHING, NOTHING EVER COULD, I MUST HAVE BAKED SOMETHING GOOD (A DiGiorno Pizza) #TheSoundOfMusicLive

— DiGiornoPizza (@DiGiorno Pizza)

7. Fans were amused by the brand’s involvement.

@DiGiornoPizza best tweets of the night. #TheSoundOfMusicLive

— GregHaueter (@Greg Haueter)

@DiGiornoPizza Very clever #SOML tweets, way to jump on the pizza wagon! :)

— tarametblog (@Tara Settembre)

Wait seriously you guys go read all @DiGiornoPizza's tweets from #SoundOfMusicLive they killed it.

— Larakate (@lara cohen)

10. And the tweeting generated cross-country success for DiGiorno.

DiGiorno Pizza, @digiornopizza is now trending in #Brooklyn http://t.co/ryFeYxj6fk

— TrendsBrooklyn (@Trendsmap Brooklyn)

DiGiorno Pizza, @digiornopizza is now trending in #Austin http://t.co/LpsjbbBx2y

— TrendsAustin (@Trendsmap Austin)

12. When reached on Twitter by BuzzFeed, the person behind @DiGiornoPizza preferred to remain anonymous.


“I will say this was an unplanned event. That the brand trusts me and my agency with the account. And that trust is what makes moments like this possible,” the @DiGiornoPizza tweeter said. Though the tweeter is anonymous for now, the brand’s Twitter account is managed by the Resource digital marketing agency.

13. Good job, DiGiorno!

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