DiGiorno Pizza Live-Tweeted NBC’s “The Sound Of Music” In “Unplanned Event” And It Was Amazing

The brand joined hordes of musical theater fans in reacting to the telecast starring Carrie Underwood. “You are 16, going on 17, and I assume you’d like pizza for your birthday dinner.” posted on

1. One of the accounts tweeting during Thursday night’s “The Sound of Music Live!” was @DiGiornoPizza, the verified account for the frozen pizza brand.

CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive

2. The tweets started right on time with the East Coast broadcast, with no preamble.

3. Whoever was behind them had a knowledge of the musical’s score.

DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee

4. And a taste for writing punny pizza-related tweets during the show’s action.

NOTHING COMES FROM NOTHING, NOTHING EVER COULD, I MUST HAVE BAKED SOMETHING GOOD (A DiGiorno Pizza) #TheSoundOfMusicLive

12. When reached on Twitter by BuzzFeed, the person behind @DiGiornoPizza preferred to remain anonymous.


“I will say this was an unplanned event. That the brand trusts me and my agency with the account. And that trust is what makes moments like this possible,” the @DiGiornoPizza tweeter said. Though the tweeter is anonymous for now, the brand’s Twitter account is managed by the Resource digital marketing agency.

13. Good job, DiGiorno!

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