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Call out things that are not "okay-dokey"
Make sure to be detailed
Keep up with the newfangled technology
Don't be afraid to crack a joke once in a while
Create anticipation
Tell it like it is
Never jump to conclusions
Keep your readers up to date
Properly quote your sources
Use a call-back when available
Recognize the danger or benches
Keep the romance alive
Make sure no one is confused by your word-choice
Look out for the underdogs
Keep it lively
Let the people speak for themselves
Look out for the chihuahuas
Use your insider lingo
Talk about the kids these days
Explain nature
Rhyme
ALL
THE
TIME
End on a happy note
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