Dove hired a FBI sketch artist to draw seven women as they described themselves from behind a curtain.
Then, someone else is asked to describe the same woman and the sketch artist completes another drawing.
In every example, the women drawn from self-descriptions are uglier than those drawn from a stranger's description.
Dove: "We decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think."
Watch the video here:
