Fashion house Dolce & Gabbana is preparing to launch a perfume designed to enhance the natural smell of a newborn baby.
“How can babies smell even sweeter than they already do?” designer Stefano Gabbana asked on Instagram earlier this month alongside a picture that appears to show the new product’s box.
The picture was posted with the caption “per I bambini,” which means “for children” in Italian.
Gabbana told The New York Daily News that the fragrance was inspired by “the softness of baby skin, the freshness of baby breath, a mother’s sweet hug, [and] the first smile.” The alcohol-free perfume will contain notes of citrus, honey and melon and will cost $45 for a 50-ml bottle.
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