Dolce And Gabbana Launching Perfume For Babies To Make Them Smell Even More Like Babies

The fragrance was inspired by “a mother’s sweet hug” and a baby’s first smile.


Fashion house Dolce & Gabbana is preparing to launch a perfume designed to enhance the natural smell of a newborn baby.

“How can babies smell even sweeter than they already do?” designer Stefano Gabbana asked on Instagram earlier this month alongside a picture that appears to show the new product’s box.

The picture was posted with the caption “per I bambini,” which means “for children” in Italian.

Gabbana told The New York Daily News that the fragrance was inspired by “the softness of baby skin, the freshness of baby breath, a mother’s sweet hug, [and] the first smile.” The alcohol-free perfume will contain notes of citrus, honey and melon and will cost $45 for a 50-ml bottle.

6. This isn’t the first time a high-end brand has created a baby-inspired scent. Burberry and Bvlgari launched similar baby perfumes back in 2010.

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