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    Flying lessons from Robbie Maddison's AIR.CRAFT

    With nearly two million viewings since its debut in February, the unique Robbie Maddison "AIR.CRAFT" short film from DC Shoes, Shilo and director Jose Gomez made it into YouTube's Top 20 Most Shared Ads in February right alongside the best new Super Bowl spots and some other massive branded video sensations. DC Shoes has also released this behind-the-scenes view revealing some of the thrills behind the daredevil performances earning international acclaim for AIR.CRAFT.

    The Darnell Works Agency
    by The Darnell Works Agency

    Community Brand Publisher

    Official site for AIR.CRAFT

    blog.dcshoes.com

    It's finally arrived. We're proud to present the very first DC TeamWorks video: Robbie Maddison's AIR.CRAFT. Filmed in a military service airplane graveyard in Tucson, Arizona this short film showcases Robbie's legendary freestyle motocross skills. From Step-ups to airborne shipping containers to backflips over planes, AIR.CRAFT features never before seen stunts. In addition to the film, we're also debuting Robbie Maddison's newest TeamWorks Collection and signature motocross gear, which can be seen at http://www.dcshoes.com/moto

    Shilo's Jose Gomez.

    Via PSFK.com, the go-to source for new ideas and inspiration: Why multi-channel thinking is key to successful viral videos: Interview with @shilogomez of @shilotv

    YouTube's 20 Most-Shared Ads in February

    t.co

    By Fran Berkman for Mashable.com: "There's no better month for advertising than February. Companies pull out all the stunts to win the Super Bowl advertising war..."

    Skyfall's Robbie Maddison Catches Major Air ... And a Ride to the Hospital

    tmz.com

    From TMZ Sports on Feb. 22: "If you wanna see a grown man jack up his shoulder 25 feet in the air ... or a $250,000 video camera blasted into pieces -- motocross stud Robbie Maddison delivers both in these gnarly outtakes from his latest film."

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