Marvel Heroes Take On New Nemesis: Breast Cancer

Captain America looks good in pink.

Marvel Entertainment goes pink this October, launching a month-long campaign in support of Susan G. Komen for the Cure® during National Breast Cancer Awareness Month with all new covers on select October titles and educational material on Marvel.com. Throughout the month of October, the world’s most popular super heroes—Iron Man, Captain America, Thor, Black Widow, Wolverine and more—will be featured on all-new variant covers with special pink-colored costumes available exclusively at comic shops*. Additionally, all Marvel super hero comics in October will feature a special one-page advertorial educating readers about breast cancer, complimented by additional content on Marvel.com and through social media.

“Marvel is proud to partner with Susan G. Komen For the Cure to support their unparalleled efforts to raise awareness about the risk of breast cancer to both women and men,” said Dan Buckley, Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc. “We’re in a unique position to educate all our fans and increase awareness of the ways to fight—and reduce— this risk of this disease by utilizing our comics and online presence.”