In a bid to “win over” the girl market, LEGO recently unveiled the LadyFig line, a set of LEGOS geared specifically at females. This doesn’t seem to take into account that a vast majority of girls and women were playing with LEGOS just fine without pastel colors, “girl friendly” sets and giant minifigs with breasts and miniskirts.
The Welcome Page for LEGO on Facebook (above) makes it painfully obvious who their toys are currently marketed at and perhaps gives insight into what would make LEGO think they need a line specifically aimed at girls.
However, this was not always the case, as you can clearly see from this ad campaign from the seventies.
So in response to this new direction, a grassroots movement in under way. Powered By Girl is asking everyone to take to Facebook with the above image and post it on LEGO’S wall with the following message:
”Forget the pink aisles and new girl figures with breasts, bring back beautiful!”
This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!
- Bernie Sanders and Donald Trump have won the New Hampshire primaries for the Democratic and Republican nominations 🇺🇸
- The Supreme Court put on hold President Obama's climate change plan, which aims to curb carbon dioxide emissions from power plants.
- And thank the Force: Disney's profits hit an all-time high of $2.9 billion after the latest *Star Wars* film release ✨💰