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1. Because they’ll be absent from the office for the whole week.
2. Because they may meet someone who will convert them to another religion.
3. Because they’ll start expressing their opinions out loud.
4. Because they’ll start mingling with creatives.
5. Because they might agree to something that isn’t in compliance with the brief.
6. Because they might want to show off in social media.
7. Because investing in the staff doesn’t pay off that easily.
8. Because other people will envy them and will want to go there next year.
9. Because they might start looking differently at briefs.
10. Because you do not pay them to visit art galleries.
11. Because they may turn out too good and might want to get a promotion.
12. Because they may get dizzy from thinking about all of these 360 campaigns.
13. Because they’ll start expressing unpopular opinions.
14. Because they’ll stop promising virals to clients.
15. Because they will start asking clients too many questions.
16. Because they’ll define the target group.
17. Because they’ll start talking at internal meetings.
18. Because they’ll start taking risks.
19. Because they’ll start feeling confident.
20. Because they’ll start doing all this in spite of all this.
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