9 Heartbreaking Facts About The Brands You Love

That plucky li'l mom-n'-pop brand you'd buy through thick and thin because it's the RIGHT THING TO DO? Sorry, but not so much.

You know how buying your favorite brands makes you really happy?

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And supporting them makes you feel like an awesome and socially conscious person?

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Because they are small and independent and need your help to survive?

Bad news.

Yeah.

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