With the 26,000 new products that come out per year, the consumer—you and I included—are formally in the age of information overload (even if we can see Russia from our house). As a result, brands that successfully break down the walls of “Us, the Brand” versus “You, the Consumer” are the brands that connect and win. Tina Fey has set a great example with this, where absolutely nothing is sacred nor above a bit of fun and humor.
http://www.risingabovethenoise.com/the-3-things-tina-fey-taught-us-about-package-design/
http://www.risingabovethenoise.com/the-3-things-tina-fey-taught-us-about-package-design/