The full article is here (below is an excerpt):
The Oscars, if nothing else, celebrate how the good idea can somehow survive the battleground of day-to-day business. In the normal business climate, we sometimes need to be reminded of how vitally important innovation and creativity are to business survival and that it’s not merely a “creative exercise.”
An event like the Oscars shows the power of creative achievement and collaboration. The spotlight is on all of the players who cumulatively make a creative concept work, from actors, to directors, to camera operators, to set designers. Creativity happens at every stage in the creation of a film.