Posted by brand identity specialist, David Brier. We all know Captain Kirk and Spock. What do they have to do with branding, marketing, and the overall science of branding something in the final frontier of the consumer universe? Two of my favorite characters on TV when growing up seem to set the perfect stage for this installment in our series on branding. Ever feel like you’re asked to boldly go where no consumer has gone before? If so, then this video is what will beam you up into safe territory where the natives aren’t restless.
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