According to BarBiz:
Van Gogh is proud to introduce their own take on the classic PB&J, transforming its timeless flavor into a delightfully smooth peanut butter and raspberry jelly flavored vodka. Master Distiller Tim Vos selected raspberry flavored jelly after taste-testing peanut butter sandwiches matched with various jellies. While the fragrance is predominately of peanuts, it is complimented by the fresh fruit aroma of the raspberry. On the tongue, the roles are reversed and the raspberry flavor is more of the focal point, giving it a velvety texture with a hint of vanilla on the side.