"People were discussing it in the office, so I figured I would tweet it, and saw a HUGE click-through rate. I posted it as a photo on Facebook because I wasn't sure if it was something where you had to see the whole photo or not, but no one was clicking through at all. So I reposted as a link, watched it for a few minutes, not much engagement, deleted it. Twitter was doing so well, I decided to just post it again and saw it immediately rise in the live stats and get tons of comments on Facebook."