1.
Some time ago, you discovered a magical land so irresistible that whenever you spot it now, OBVIOUSLY you have to pop in...just for a sec.
2.
When you walk in you often think, Wait, did I just die? Is this heaven?
3.
No matter what direction you look in, this sudden overwhelming feeling comes over you.
4.
"Oh god, where do I start?" you say.
5.
You attempt to hone in on your exclusive favorites...
6.
...but it's no use, there are just too many beautiful things to explore.
7.
And you know how important it is to get the latest color from your favorite makeup brand.
8.
Then something else catches your eye...
9.
...and your "quick pop-in" turns into a much longer affair.
10.
Like, a seriously long affair.
11.
Other people wonder what the hell takes you so long when you're in Ulta.
12.
But they clearly do not know how important it is that you check out every end cap...
13.
...and benefit available in the store that day.
14.
Not to mention all the obstacles you have to pass before checking out.
15.
You eventually learn the term "going platinum" has an entirely different meaning in your new world.
16.
And you also discover how truly great it feels to get so much for so little.
17.
Or just, you know, so much in general.
18.
Plus, you gain a new appreciation for the little things.
19.
Which is why you're always leaving with way more stuff than you intended to...
20.
...and planning your next visit as soon as you get home.
21.
Which will probably happen sooner than you think.
