wtf

You Will Not See Stranger Men’s Underwear Commercials In Your Lifetime

I, honestly, don’t know how the ad agency sold these to the client. I am truly in awe.

Instead of doing the hackneyed Handsome Muscular Model Looking Better In Skivvies Than You Ever Have/Will In Your Life approach, Sydney underwear company Miroslav went in a…different direction.

First (above), we have “Hotel.” I have only one thing to say about this spot: I CAN’T BELIEVE THEY WENT WITH THE MAN SLEEPING FACING UP. (I LOVE this commercial.)

The second (below) is “Walker”: This spot is equally weird, but I don’t love it quite so much—the mocking of Little People bothers me. That said, I do love that you never see the underwear. Any client bold enough to not show their product in an ad is aces in my book.

Ad agency: M&C Saatchi, Sydney.

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