Instead of doing the hackneyed Handsome Muscular Model Looking Better In Skivvies Than You Ever Have/Will In Your Life approach, Sydney underwear company Miroslav went in a…different direction.
First (above), we have “Hotel.” I have only one thing to say about this spot: I CAN’T BELIEVE THEY WENT WITH THE MAN SLEEPING FACING UP. (I LOVE this commercial.)
The second (below) is “Walker”: This spot is equally weird, but I don’t love it quite so much—the mocking of Little People bothers me. That said, I do love that you never see the underwear. Any client bold enough to not show their product in an ad is aces in my book.
Ad agency: M&C Saatchi, Sydney.
- Sierra Leone is investigating a new Ebola death after a woman who was believed to be the country's last known case was discharged from the hospital last week. ›
- A white supremacist has been found guilty of capital murder in the shooting deaths of three people at two Jewish facilities in Kansas last year. ›
- Lawyers for the NFL and New England Patriots quarterback Tom Brady failed to reach a settlement in the deflategate case. A decision is expected by Friday. ›