You Think Your Apartment Is Cramped?

100,000 people in Hong Kong live in 40 square-foot cubicle rooms.

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A human rights organization, the Society for Community Organization, just launched an ad campaign to try to urge people to petition the local government (by scanning a QR code) to get officials to address this unhealthy situation.

Last year, The Economist named Hong Kong the world’s most livable city, which helped drive up already high real estate prices.

These are real residences, not sets. Landlords chop up already tiny apartments into these hellholes.

Four more ads below.

Photographer: Benny Lam
Ad agency: Publicis, Hong Kong.

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