Copy: “Dry Chopping Specialists, The WMF Gourmet Knife with Damasted Blade.”
Tagline: “Smoother Than You Think!”
Warning Copy (upper right corner) “visual content is not for violence”
(that copy sounds awkward because this ad has been translated for publicity purposes)
Arguably, this is not the most disturbing ad WMF has ever produced.
Check out the two ads below for WMF boning knives, via Thailand.
The campaign won a Silver Spike in Asia in 2012, and was shortlisted at Cannes this past June.