Copy: “Dry Chopping Specialists, The WMF Gourmet Knife with Damasted Blade.”
Tagline: “Smoother Than You Think!”
Warning Copy (upper right corner) “visual content is not for violence”
(that copy sounds awkward because this ad has been translated for publicity purposes)
Arguably, this is not the most disturbing ad WMF has ever produced.
Check out the two ads below for WMF boning knives, via Thailand.
The campaign won a Silver Spike in Asia in 2012, and was shortlisted at Cannes this past June.
- Tunisia's president declared a state of emergency a week after a deadly terror attack on a beach hotel.
- Some 150 migrants stranded in the French city of Calais stormed the Channel Tunnel in an attempt to make it to British territory.
- One person was killed and two others were seriously injured Friday when an air medical transport helicopter crashed in Colorado.