This Year’s 10 Best FOOTBALL Preview Ads

It’s not soccer, Yanks.

1. Fox Sports (The Netherlands)

This is my favorite of this season’s TV spots.
Beautifully shot, perfectly edited.

2. The Sun

Funny print ads promoting The Sun’s fantasy football league.

3. NBC Sports

Well, this is one to try to get American “football” fans interested in FOOTBALL.
It won’t work, but Jason Sudeikis, as fictitious new Spurs coach Ted Lasso, is quite funny.

4. The Football Association (The FA)

There is nothing worse than the douchebag sideline parent.
Enter The FA’s sideline robot enforcer.

5. NBC Sports

To promote its upcoming Premier League coverage, NBC Sports enlisted UK street artist D*Face to create this Times Square billboard.

“Don’t call it soccer. It’s football… just not as you know it.”

6. Barclays

The Premier League’s chief sponsor thanks the fans, which they damn well should. Too bad a few more colorful chants couldn’t have been included. Love the girl stuck in traffic who tells her brother Ryan playing “I spy” to shut-up.

7. Paddy Power

“…really, really late tackles.”

8. The Sun

The paper lets you know that you can watch Barclays Premier League highlights on the go, almost wherever you want.

9. Viasat (Sweden)

Swedish satellite television broadcaster Viasat pumps its Premier League coverage.

10. Sky Sports


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