This Commercial Will Break Your Heart

You will not easily forget little Danion Jones.

Video available at: http://vimeo.com/61834720.

New York-Presbyterian Hospital has been running a unique, emotional campaign now for two years.

Past commercials (two of those below, from 2011) have featured real patients telling their own stories straight to the camera, basically without a script.

But this latest spot is much more than the usual hospital success story testimonial.

Here’s a video of Danion’s Mom telling his story.

Ad agency: Munn Rabot.

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