Prostitution is legal in Argentina.
But it is basically unregulated and unprotected.
So recently, a national sex workers union launched a sly street art campaign in Buenos Aires.
Around the corner from the sexy fantasy image was the reality, and a startling statistic.
Copy translation: “86% of sex workers are mothers. We need a law to regulate our work.”
AMMAR is Argentina’s Sex Workers Association.
See all the full images below.
An excellent idea, and a sure award-winner at Cannes later this month (or next year).
Ad agency: Ogilvy & Mather, Buenos Aires.