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And Now: The Worst Harlem Shake Video Of Them All

But not for any reason you're expecting.

From The Parkinson's Association of Netherlands press note:


Parkinson's patients lose control over their bodies, forever. There's no acting in this film. The main character, a Parkinson's patient (and the chairman of the Foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others.

The chairman's name is Eric Roos.

Ad agency: Saatchi & Saatchi, Amsterdam.