The campaign is for Grande Reportagem, a Portuguese news magazine.
It is what all print ad campaigns should be: simple and brilliant. It stops me, I read it, I get it — all in less than five seconds. The ads make me want to read the magazine (which, unfortunately, no longer exists; not the ads fault, that’s for sure).
Sure, the statistical representations are exaggerated, but creative license is approved here because the points made are accurate.
The ads aren’t new, but they’ve been circulating on several ad posting sites this week, and I hadn’t seen them before.
Ad agency: FCB, Lisbon.
6. The blue field needs to be bigger for this ad to be truthful.
- At least three people have died in South Carolina due to severe rainfall. More than 11 inches of rain fell on the city in 48 hours. ›
- The World Bank announced that for the first time it is forecasting the rate of extreme global poverty to drop below 10% in 2015 . ›
- President Obama says the U.S. has launched a full investigation into the airstrikes that killed 22 people at a hospital in Afghanistan on Saturday. ›