The campaign is for Grande Reportagem, a Portuguese news magazine.
It is what all print ad campaigns should be: simple and brilliant. It stops me, I read it, I get it — all in less than five seconds. The ads make me want to read the magazine (which, unfortunately, no longer exists; not the ads fault, that’s for sure).
Sure, the statistical representations are exaggerated, but creative license is approved here because the points made are accurate.
The ads aren’t new, but they’ve been circulating on several ad posting sites this week, and I hadn’t seen them before.
Ad agency: FCB, Lisbon.
6. The blue field needs to be bigger for this ad to be truthful.
- Turkey hopes to ease tensions with Russia after it shot down a Russian warplane earlier this week. The countries have differing accounts of the incident. ›
- France and Russia have agreed to coordinate their airstrikes with the U.S. against ISIS. ›
- And how well do you know what happened in the news this week? Take our quiz. ›