The campaign is for Grande Reportagem, a Portuguese news magazine.
It is what all print ad campaigns should be: simple and brilliant. It stops me, I read it, I get it — all in less than five seconds. The ads make me want to read the magazine (which, unfortunately, no longer exists; not the ads fault, that’s for sure).
Sure, the statistical representations are exaggerated, but creative license is approved here because the points made are accurate.
The ads aren’t new, but they’ve been circulating on several ad posting sites this week, and I hadn’t seen them before.
Ad agency: FCB, Lisbon.
6. The blue field needs to be bigger for this ad to be truthful.
- Greece's bailout vote on Sunday could be very close, according to an opinion poll. Both sides are holding rallies today.
- Uber has suspended its low-cost UberPOP service in France following protests last week.
- After two previous missions failed, Russia's Progress rocket took off to resupply the International Space Station ?
- Liberia has reported three new cases of Ebola this week. The country was declared Ebola-free on May 9.