The campaign is for Grande Reportagem, a Portuguese news magazine.
It is what all print ad campaigns should be: simple and brilliant. It stops me, I read it, I get it — all in less than five seconds. The ads make me want to read the magazine (which, unfortunately, no longer exists; not the ads fault, that’s for sure).
Sure, the statistical representations are exaggerated, but creative license is approved here because the points made are accurate.
The ads aren’t new, but they’ve been circulating on several ad posting sites this week, and I hadn’t seen them before.
Ad agency: FCB, Lisbon.
6. The blue field needs to be bigger for this ad to be truthful.
- Budapest's main train station has opened its doors after a two-day stand-off, during which hundreds of people without a valid European Union visa weren't allowed on trains. ›
- Guatemalan President Otto Pérez Molina has resigned amid a lengthy corruption scandal that has brought his government to the brink. ›
- China's President Xi Jinping has said army personnel will be reduced by 300,000, the biggest cut to the military in almost two decades. ›