The New Audi “Clark Kent” Print Ad Is In Bad Taste

That’s this ad critic’s opinion.

But then, I think using dead celebrities in ads is pretty much always offensive (unless they give consent while they’re living, which has never happened as far as I know).

With this celebrity ad, there is the usual borrowed interest that doesn’t really connect to the product. What Audi is saying here — in the indirect communication technique of “creative” advertising — is that the new 560PS RS 6 Avant (snappy name, that) may not appear as powerful as other powerful cars, but in fact, is much more powerful than those other alluded-to powerful cars. I doubt that that is true, but they’re not really making a claim, so good luck with your future lawsuit.

But what really makes this a bad ad is that Audi isn’t just exploiting a celebrity character to sell auto “power,” it’s exploiting Christopher Reeve, the man. Because you can’t help but think of Reeve and his too-recent horrific injury/death when you see the ad. And it makes me sick to my stomach to see Audi’s logo over Reeve’s beautiful face.

I’ve emailed the responsible ad agency inquiring as to whose permission they had to get to use Reeve in the ad.

Ad agency: BBH, London.

Check out more articles on!



    Here Are The Top Stories
    • Kids in California schools can no longer be opted out of vaccination on religious or personal grounds under a new law.
    • New Jersey Gov. Chris Christie, who has faced political fallout from the "Bridgegate" scandal, is running for president. He's the 14th Republican in the race.
    • Misty Copeland has become the first black female principal dancer in American Ballet Theater's 75-year history.
    Get The News App

    Hot Buzz

    Show Us Your Most Canadian Tattoos!


    Angry Americans Are Promising To Move To Australia After The US Marriage Equality Decision


    Now Buzzing