The Most Disturbing PSA You'll Ever See (NO Kidding)

WARNING: This is nuclear offensive. It involves murder and skull f*cking. It is an ad for cellphone etiquette that played before a horror and fantasy film festival in the UK. *NSFW*

From the press note:

"One of the 12 idents created for Film4 Frightfest 2012, that played before the features to remind people to switch their phones off before the film started..."

Shot by filmmaker Can Evrenol, who's apparently known for this oeuvre.

I just report. This is newsworthy. You decide and comment.

UPDATE: Video has been made private, I don't have the password.
UPDATE 2: Found it on Live Leak.