The Most Disgusting Commercial You’ll Watch Today

Or, ever. It’s for French radio station Le Mouv’.

Video available at: http://youtube.com/watch?v=5DjBX4HK1jw.

Copy translation:

“Not everything was better before.”
“My time. My radio.”

Le Mouv’ is a youth-oriented station, you might have guessed.

I guess the strategy here is:
Much like a new condom is preferred over an actual sheep intestine, new music is preferred over the classics.

That fits perfectly.

Ad agency: DDB Paris.