delightful
cute

The Cutest Safety PSA Ever

Featuring super-cute characters and a super-catchy tune titled “Dumb Ways to Die.” posted on

The ad is via Australia for Metro Trains Melbourne.
The song, by Tangerine Kitty, can be purchased on iTunes or SoundCloud.

So many horrible, adorable ways to die!

BONUS: a Tumblr, with GIFs!

Ad agency: McCann.

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