Copy translation: “Shampoo for itchy scalp”
OK, forgetting the obvious question for a second—why do this campaign in the first place—why not use mosquitoes (or earwigs [ew])? And why ladybugs? I guess they wanted a representation of a redhead and didn’t want to use fire ants…because that might freak people out.
Ad agency: BC&T, Hangzhou.
Itching scalp Beegone! (sorry)