This gem first ran in Life on August 8th of 1969, just two weeks after the astronauts returned safely to Earth. No product shot, no body copy. Just a timely, simple, effective truthful idea that sold the hell out of the car.
The count? 1,612,462 beans.
1963. What did art directors do before Photoshop? They painted.
1963. Remember at the time, cars were big, bigger, and biggest.
Simple, compelling visual. Smart headline. Selling copy.
1963. This ad dares you not to read the copy. Incredible ad.
Of course, this being the 60s, and these being Mad Men, there was still some good old wife-bashing. Read that copy.
- Greece will decide on Sunday whether they will accept austerity measures as a condition of a bailout that may stave off an imminent financial and economic crisis.
- Some 150 migrants stranded in the French city of Calais stormed the Channel Tunnel in an attempt to make it to British territory.
- It took a while, but an English national soccer team has finally defeated Germany in a major tournament. England took third place with a 1-0 win over the top-ranked German team in the FIFA Women's World Cup ⚽️
- Chile defeated Argentina on penalties to win the Copa America tournament. It's the first ever trophy for Chile in the 99 years of the Copa ⚽️