The Best Two Commercials Of The Year

As awarded at the Cannes Ad Festival last night. One is about dying, the other, living.

As every ad person in the world who’s ever worn an ironic t-shirt predicted, “Dumb Way To Die,” a three-minute commercial/music video/cutest PSA ever for Metro Trains Melbourne won the Grand Prix Film Lion. It has amassed over 50 million views on YouTube.

I still think this sexy cool epic bus commercial via Denmark shoulda won.

Ad agency: McCann, Australia.

And, in a somewhat surprising pick, this spot, for Channel 4 — Paralympics, won the Film Craft Grand Prix Lion.
The jolting war zone and car crash scenes were a nice added touch to a brilliantly directed ad. Track Public Enemy: “Harder Than You Think.”
Ad agency: none. Director: Tom Tagholm.

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