It doesn’t make perfect sense? Who cares…
It’s fucking underwear.
It’s a great commercial because I was wide-eyed-rapt, waiting to see what happened to the eggs under the le slip Français and, then once I found out, I smiled, and was left with a positive feeling about the brand and my own eggs.
It’s a nice send-up of all the hackneyed, crappy side-by-side comparison ads that have come down the creative poop shoot over the years.
And, aren’t you tired of staring at David Beckham’s (Photoshopped) big balls and anonymous 2(x)ist waxed wankers?
Exigez means “demand,” fyi.
Ad agency: BETC Paris.
- The U.S. government is investigating possible unlawful coordination by some airlines to keep prices high ✈️
- U.S. Secretary of State John Kerry will travel to Cuba later this summer for the opening of a U.S. embassy there.
- Mozambique implemented a new criminal code that removes a colonial-era law criminalizing homosexuality.