The Best Landmine Awareness Ketchup Pack Ad Ever

OK, it’s the only landmine awareness ketchup pack ad ever. SO? Today is International Day of Mine Awareness.

This is an award-winning ambient ad thingie from 2006, via New Zealand. But today is the day to resurrect it. Pretty disgusting, yes? So is getting your leg blown off.

Learn more here.

Ad agency: Publicis Mojo, Auckland.

Check out more articles on BuzzFeed.com!

Facebook Conversations
          
    Hot Buzz

    13 Important Lessons For Every New Vegetarian

    collection

    How Hot Are You?

    collection
    Now Buzzing