This campaign, via Brazil, is from late last Summer.
But it just started showing up all over the Internet last week.
The ads do what great print ads are supposed to do:
Stop you, draw you in, and then deliver an “aha” moment.
Time to break out old Orson Welles again.
This campaign will clean up at the Cannes Advertising Festival in June.
One nit: Why only pick on men in the ads?
Ad agency: Y&R, Brazil.
Two more ads below Orson.
BONUS: the strangest dental floss ad ever (same brand), via Chile.
- The U.S. will release Israeli spy Jonathan Pollard after 30 years. The move isn't tied to the Iran nuclear deal, American officials say.
- Joyce Mitchell, the prison worker who accused of helping two inmates escape from a New York prison, pleaded guilty and faces up to seven years in prison.
- The NFL has upheld Tom Brady's four-game suspension for his alleged involvement with the deflation of footballs 🏈