This campaign, via Brazil, is from late last Summer.
But it just started showing up all over the Internet last week.
The ads do what great print ads are supposed to do:
Stop you, draw you in, and then deliver an “aha” moment.
Time to break out old Orson Welles again.
This campaign will clean up at the Cannes Advertising Festival in June.
One nit: Why only pick on men in the ads?
Ad agency: Y&R, Brazil.
Two more ads below Orson.
BONUS: the strangest dental floss ad ever (same brand), via Chile.