This campaign, via Brazil, is from late last Summer.
But it just started showing up all over the Internet last week.
The ads do what great print ads are supposed to do:
Stop you, draw you in, and then deliver an “aha” moment.
Time to break out old Orson Welles again.
This campaign will clean up at the Cannes Advertising Festival in June.
One nit: Why only pick on men in the ads?
Ad agency: Y&R, Brazil.
Two more ads below Orson.
BONUS: the strangest dental floss ad ever (same brand), via Chile.
- U.S. Republican presidential candidates debated in New Hampshire ahead of Tuesday's primary, and Sen. Marco Rubio malfunctioned 🇺🇸
- BuzzFeed News has identified a second member of the ISIS execution cell led by "Jihadi John."
- And it's Super Bowl Sunday. The Denver Broncos will take on the Carolina Panthers in Santa Clara, California at 6:30 ET 🏈🙌