This campaign, via Brazil, is from late last Summer.
But it just started showing up all over the Internet last week.
The ads do what great print ads are supposed to do:
Stop you, draw you in, and then deliver an “aha” moment.
Time to break out old Orson Welles again.
This campaign will clean up at the Cannes Advertising Festival in June.
One nit: Why only pick on men in the ads?
Ad agency: Y&R, Brazil.
Two more ads below Orson.
BONUS: the strangest dental floss ad ever (same brand), via Chile.
- The U.S., Japan, and 10 other Pacific Rim nations have agreed to a historic trade deal encompassing 40% of the world's economy. ›
- Three scientists who developed treatments against parasites have won the 2015 Nobel Prize in Physiology or Medicine. ›
- At least three people have died in South Carolina due to severe rainfall. More than 11 inches of rain fell on the city in 48 hours. ›