The Aurora Massacre Probably Put An End To Scary In-Theater Ad Stunts

Like this one, for "The Walking Dead," via South Africa last year.

Pretty lame, though the fake Rom-Com trailer was humorous.

As you have probably heard, some theatergoers in Aurora Friday initially thought that James Holmes was part of the show.

These theater ad stunts have gotten popular in the last year or so. There was also one (below) last Fall in Brussels for Carlsberg beer that cleaned up at Cannes in June.