Terrifying Breastfeeding Commercial

Via the Louisville, Kentucky, mayor’s office. NOPE.

The ad, part of the Louisville mayor’s Healthy Hometown initiative, aims to—not scare the living crap out of African-American moms—but to boost breastfeeding among them. If it achieves that goal, I will eat my words (washed down with cow’s milk).

Sometimes with this job, the only thing to say is: What were people thinking?

Since this is BuzzFeed, please enjoy Walmart’s yodeling Christmas cat video below, which you will find either less or more freakish.

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