You see, I see Starburst Chews in there (and want the cherry ones, badly). And, as far as I can find, Starburst does not make sugar-free Chews. (Duh, why would they?).
So Bulk Barn must mean "no sugar added", which is correct I guess. But, only if it wasn't in quotation marks.
Or, they're just idiots.
What the fuck.
See more perplexing "unnecessary" quotation marks here.