For the Society for Abandoned Animals in Hong Kong. From the press note:
“During peak hours, real size dead pet stickers were placed on the ground of outdoor car parks where abandoned pets will likely be wandering around. When a vehicle stopped by, we actually created the visual impact of an animal being hit down.”
One: Your message is nearly unreadable on the stickers.
Two: You’re making me late for work.
Three: You’re getting your message out to literally tens of people.
Four: You should have donated the money spent on this awards-grab bullshit to the Society.
Stupid ad agency: Draftfcb, Hong Kong.