Just released Friday.
The awkward headline is probably because the ad was translated from Spanish for publicity purposes. But the idiocy of the idea translates just fine. In case you don’t get the ad, the visual shows a young Osama bin Laden (according to the agency) throwing a plane at blocks meant to represent the World Trade Center. The dental floss is grabbing the plane before the problem “grows up.”
The ad agency is Avance WWP.
Equate is a Walmart brand.
Quite possibly could be a spec ad that never ran, released by the agency to try to win awards. But if so, the agency is taking a big stupid chance doing it with a such a major brand.
Anyway: Could we stop — please — will the exploitation of the 9/11 massacre to sell products (more examples)?
- The death penalty should still be considered for Colorado theater shooter James Holmes, a jury decided.
- President Obama unveiled a climate change plan on Monday that calls for federal limits on the amount of carbon power plants can produce.
- California Gov. Jerry Brown called for a state of emergency as wildfires burned thousands of acres by Sunday and forced hundreds of evacuations.