Just released Friday.
The awkward headline is probably because the ad was translated from Spanish for publicity purposes. But the idiocy of the idea translates just fine. In case you don’t get the ad, the visual shows a young Osama bin Laden (according to the agency) throwing a plane at blocks meant to represent the World Trade Center. The dental floss is grabbing the plane before the problem “grows up.”
The ad agency is Avance WWP.
Equate is a Walmart brand.
Quite possibly could be a spec ad that never ran, released by the agency to try to win awards. But if so, the agency is taking a big stupid chance doing it with a such a major brand.
Anyway: Could we stop — please — will the exploitation of the 9/11 massacre to sell products (more examples)?
- The second foreign suspect in last month's bombing of Bangkok's Erawan shrine has been arrested, Thailand's prime minister says. ›
- Hundreds of people have arrived by train to Austria from Hungary on Monday, as European Union asylum rules collapsed under the escalating migration crisis. ›
- A video released on Monday shows two Texas deputies fatally shooting a man with his hands up. A witness sold the footage to a local TV station for $100. ›