Just released Friday.
The awkward headline is probably because the ad was translated from Spanish for publicity purposes. But the idiocy of the idea translates just fine. In case you don’t get the ad, the visual shows a young Osama bin Laden (according to the agency) throwing a plane at blocks meant to represent the World Trade Center. The dental floss is grabbing the plane before the problem “grows up.”
The ad agency is Avance WWP.
Equate is a Walmart brand.
Quite possibly could be a spec ad that never ran, released by the agency to try to win awards. But if so, the agency is taking a big stupid chance doing it with a such a major brand.
Anyway: Could we stop — please — will the exploitation of the 9/11 massacre to sell products (more examples)?
- U.S. President Barack Obama visited Oregon on Friday to meet with victims' families after last week's deadly campus shooting. Gun-rights activists protested his visit. ›
- The U.S. ended its $500 million program that trains and equips Syrian rebels in their fight against ISIS. ›
- A judge halted all eight scheduled executions in Arkansas. Inmates are challenging a law allowing the state to keep the source of its execution drugs a secret. ›