Just released Friday.
The awkward headline is probably because the ad was translated from Spanish for publicity purposes. But the idiocy of the idea translates just fine. In case you don’t get the ad, the visual shows a young Osama bin Laden (according to the agency) throwing a plane at blocks meant to represent the World Trade Center. The dental floss is grabbing the plane before the problem “grows up.”
The ad agency is Avance WWP.
Equate is a Walmart brand.
Quite possibly could be a spec ad that never ran, released by the agency to try to win awards. But if so, the agency is taking a big stupid chance doing it with a such a major brand.
Anyway: Could we stop — please — will the exploitation of the 9/11 massacre to sell products (more examples)?
- Mullah Omar, the Taliban's reclusive leader, died more than two years ago, Afghan officials say. The Taliban hasn't commented.
- Officials released new footage proving Sandra Bland was "alive and well" when her mugshot was taken. The release aims to counter social media rumors that she was deceased in the photo.
- Michel Platini, the current UEFA president, will be a candidate in the 2016 FIFA election to replace Sepp Blatter ⚽️