I tell all young ad creatives: if your web video is over 90 seconds, there better be a DAMN good reason why you’re wasting my time.
After watching this ad for Time To Change (Funded by the UK Department of Health), I don’t want my three minutes back.
Yes, the “standing up for mental health” metaphor is a bit heavy-handed (and makes me think of—*shudder*—Dead Poets Society), but the script and especially the kid’s acting, save the ad.
Note: “skiving” is slang for slacking off in the UK.
Ad agency: Dare, London.
- At least three people have died in South Carolina due to severe rainfall. More than 11 inches of rain fell on the city in 48 hours. ›
- President Obama says the U.S. has launched a full investigation into the airstrikes that killed 22 people at a hospital in Afghanistan on Saturday. ›
- The World Bank announced that for the first time it is forecasting the rate of extreme global poverty to drop below 10% in 2015 . ›